What if your clients could enjoy Italy without the summer heat, long queues and crowded streets?
May, June, September and October are perfect months to slow things down, spend more time outdoors and discover places that many international travellers still don’t know.
And we have two ideas for you.
Discover Umbria on two wheels
One of Italy’s best-preserved medieval towns, Gubbio is surrounded by the green Umbrian countryside – and one of our favourite ways to explore it is by e-bike.
Your clients can leave the usual tourist routes behind, ride through the landscape surrounding the town and combine the experience with Gubbio’s other pleasures: local food, handmade ceramics, chocolate and its wonderfully lively medieval streets.
No rushing. No checklist. Just a fun and easy way to experience a different side of Umbria.
Lucignano: a little town with a big love story
Then move into Tuscany and stop in Lucignano, a tiny medieval town built in an extraordinary spiral shape.
Hidden inside is something your clients probably won’t expect: the Tree of Love, an extraordinary 15th-century golden reliquary whose history of love, lost gemstones and rediscovery is almost as fascinating as the artwork itself.
But Lucignano is not just about what you see. It’s about walking through its little streets, stopping for a coffee, talking to the locals and having enough time to enjoy being there.
Massari Travel's Ambassador Project
That’s exactly the idea behind Massari Travel’s Ambassador Project: introducing travellers to lesser-known Italian destinations through local experiences and genuine connections. Because sometimes the real luxury of travelling in Italy is simply having more space, more time and fewer people around you.
So this shoulder season, give your clients something they won’t find on everybody else’s itinerary. Gubbio by e-bike. Lucignano and its Tree of Love.
Two experiences. One very different Italy.
Ready to take your clients beyond the obvious?
Discover our Experiences and ask the Massari Travel team to include Gubbio, Lucignano – or both – in your clients’ next tailor-made Italian journey.
